Hi, I’m Bill Jackson.

I’m a parent, educator, and entrepreneur. I’m best known for founding GreatSchools, the leading guide to U.S. K–12 schools. Now I’m on a quest to help parents raise children who are set up for success in life.

What kind of world will our children grow up into? Will they be able to get good jobs? Will they have good lives?

As parents, we all have these questions. And while we can’t control the future, we can give our children a strong foundation. We can help them acquire the character, knowledge, skills, and sense of purpose they will need to thrive.

My Mission

I founded Raise Ready Kids to help parents answer a critical question: How should we raise our children? I study the art and science of parenting, learning from wise parents and tapping insights from philosophy, psychology, and cognitive science. I’m interested in fundamental questions like: Where does character come from? How does the human brain develop? How does motivation arise?

Then, I aim to help help parents do the most important things they can do to support their children’s success. What are the best ways to help children develop strong character and a sense of purpose? How can parents help their children acquire essential knowledge and skills?

My Services

Today I provide parents with two services.

First, I offer a program that helps parents find good-fit schools for their children. Whether you’re looking for an elementary, middle or high school, How to Choose a Good-Fit School for Your Child will help you find and get into a school that is aligned with your own educational values and that will serve your child well.

Second, I share what I’m learning about the art and science of parenting in my free email newsletter. I invite you sign up – depending on the age of your child, you’ll receive an email weekly or monthly. Just enter your email address below and click “Subscribe.”

Parenting is one of life’s great gifts. My ultimate goal is to help you become a better parent so you and your child can have better lives. Please reach out anytime to share your ideas or feedback.

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