Hi, I’m Bill Jackson.

I’m a parent, educator, and entrepreneur. I’m best known for founding GreatSchools, the leading guide to U.S. K–12 schools. Now I’m on a quest to help parents raise children who are set up for success in life.

What kind of world will our children grow up into? Will they be able to get good jobs? Will they have good lives?

As parents, we all have these questions. And while we can’t control the future, we can give our children a strong foundation. We can help them acquire the character, knowledge, skills, and sense of purpose they will need to thrive.

I study the art and science of parenting, learning from wise parents and tapping insights from philosophy, psychology, and cognitive science. Then, I share what I’m learning in my email newsletter.

The Mission

At the core of my work is a simple but profound question: How should we raise our children? I try to help parents answer this question in three ways.

First, I explore what really matters about growing up and parenting. What are the most valuable character strengths, skills, and mindsets we can help our children develop? What are the less important things we should stop worrying about?

Second, I take the complex and do my best to make it accessible. Where does character come from? How does the human brain develop? How does motivation arise?

Third, I help parents do the most important things they can do to support their children’s growth. What are the best ways to help children develop strong character and a sense of purpose? How can parents help their children acquire essential knowledge and skills? How can parents guide their children to success without overstressing them?

Parenting is one of life’s great gifts. My ultimate goal is to help you become a better parent so you and your child can have better lives. Please reach out anytime to share your ideas or feedback.

Parents of Zero to Five Year-Olds: Join Me Now

I’m beginning this journey with a focus on parents of young children. Sign up for my newsletter to receive new articles customized to the age of your child. Just enter your email address below and click “Subscribe.”

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